Thursday 22 December 2022

What women keep in mind while shopping for lingerie?

Fashion trends change all over the world. Women are becoming pickier when it comes to comfort, especially when it comes to innerwear. When it comes to lingerie shopping, there is a huge variety available in the market as per age, occasion, clothes, etc.

Comfort is the priority: In today's times, women particularly in the 25-45 age bracket view lingerie as a way of expressing their true self. Hence, comfort is of utmost importance.

Experimenting with variety: Females consider lingerie as an accessory especially saint patricks day thong that they adorn to accentuate their look. Hence, this lingerie ensures coverage as well as being voguish is just as important as our outfits being stylish. 75 per cent of females are keen to try and explore colours, styles as well as types of bras and panties.

Bra tops and layering: Earlier we had bras and we had tops. Now, we have a new category- bras that can be used as tops! In fancy terms, known as bralettes, they are a shorter version of a crop top combined with a bra.

Neutrals meet the softest cotton: Cotton based lingerie can never go out of fashion! Whether it is stepping out for a brunch, or even if there is a usual day at work, cotton lingerie is cozy, breathable and comfy. And nude shades in cotton innerwear are becoming the new favourites of the females. 

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